Search Engine Optimization Specialist

Among the best keynote speakers at the digital marketing seminar of this year was a top SEO expert from Denver. During his address, he talked concerning the growing need for personalization and providing opportunities for customers and clients to feel like VIPs, and he used a recent client as one instance of superb customer care.

These simple but not always easy gestures of personalization demonstrate that individual customers are cared about by your brand, plus they are not insignificant in the context of that brand.  For instance, my daughter did not need to act out her disappointment because it had made her feel so special when we were leaving Disney.  Do not use generic templates and isolation methods – sending personalized e-mails is far better and presents opportunities to specifically target your messaging – to make that unique experience felt by each customer.